On what the open rate is dependent?
Open rate is a number of email messages that have been sent as a part of email campaign and have been opened by a receiver. It is often high because the people who get such messages, have earlier by themselves subscribed to the email list. They are aware of the fact that some messages will be sent for them and they know that they may contain attractive offers and that is why they just open then and read the content. That is why after sending the messages for the subscribers, the open rate is quite high. Of course it does not reach 100% because there are always people who do not have time to see the email or they are waiting for something important and they put anything else, what may be and advertising message into the bin. But the success of open rate percentage is also dependent on the title of a message. If it does not inform the recipient that it contains the information about the certain company’s activity and it does not encourage him to open the email, the possibility that he will do this is much smaller.
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