white list – an advanced form of the mailing list
White list is a better form of the list of advertising emails recipients. It is held by email service providers, subscribers or ISP – Internet Service Providers, that have already build a good reputation. It contains email addresses of people who will receive extra materials about the company’s (which is carrying out an advertising campaign) activity. Thanks to the white list, the senders of email messages could be sure that their emails with information about new product or newsletters will be delivered to the clients. They will not be caught by the spam filters and will not be disturbed by any obstacles, of course those from the Internet or computer’s site, because they still may be stopped by some problems connected with the recipient’s email box. White list is a useful device if we are considering its benefits, taking into consideration the company which is doing everything to gain clients in the most effective way. It helps to reach more clients at the same time.
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